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FINAL ESSAY QUESTIONS
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Silverstone'sEROTICS
Silverstone'sPOETICS
Hartley'sCulture
IMPORTANT INFO on the Précis Assignments
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Jeff Koons, Michael Jackson and Bubbles,1988
EROTICS
Source: Roger Silverstone, Why Study the Media? London: Sage publications, 2003, pages 48-56
"Pleasure is a problem, of course. Not for us as individuals maybe. We know what we like, what turns us on. Our tastes are clear enough. We seek out sensation; in our modest ways. Pleasures shared or pleasures guilty. We turn to the programmes or the web-sites that we think will please us, seeking to recover yesterday's buzz, yesterday's fun. Pleasure in the game, the joke, the situation, the fantasy. Nothing wrong in that. Innocent. Entertainment. No harm to anyone....."
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POETICS
Source: Roger Silverstone. Why Study the Media? London: Sage Publications, 2003, pages 40-47
"Stories. We tell them to each other. We have always told them to each other. Stories to comfort, to surprise, to entertain. And there have always been storytellers, sitting by the hearth, travelling from town to town, speaking, writing, performing. Our stories, myths and folktales have defined, preserved and renewed cultures. Narratives of loss and redemption, of heroism and failure. Stories that both manifestly and secretly offer models and morals, routes to the past and the future, guides for the perplexed. Stories that challenge, tease and undermine. Stories with beginnings, middles and ends: familiar structures, recognizable themes, pleasing through their variation; a song well sung, a tale well told, suspense well made. Our stories are both public and private. They appear within the sacred and the profane, claiming reality, playing fantasy, appealing to imagination....."
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notes from ijosé c.
(more on koons/barthes)
studium’ as ‘ordinary/the familiar’?
EGG: Why do you use familiar imagery in your work?
JK: I think one of the reasons that I use familiar imagery is it's really to help people not feel debased from their own cultural experience. I mean, art's a horrible discriminator, and some people use it for discrimination, for self-empowerment. They demand that a viewer has to come to art with certain rules or certain knowledge, and it's just a game plan for self-empowerment. I always try to give the individual a sense of security of their own past, so I deal with things that are familiar, that everyone can feel kind of comfortable with. And hopefully in doing that my art can kind of come in underneath their feet and just give them a sense of uh, self dignity, self worth and give them confidence. And my greatest joy would be if somebody would view one of my art works, and on some subconscious level just have the confidence that when they walk away they just realize, You know, that dance routine I was thinking about -- of making three twirls -- you know, I can do that. Or an architect could look at something and realize that to build this out over that ledge -- I can do that; that will be great. I hope that's what my art does.
‘mass consumption’ vs ‘mass intellectual consumption’?
EGG: What are you trying to communicate in your works?
JK: I know with "Puppy," I've spoken pretty directly [in the past], you know; it's about finding beauty in simple things, or that "Puppy" is really just about communicating love, warmth, and happiness, so these are things that I definitely try and communicate. I think there's other things also within the works, because the works have to be able to reflect many different things; they have to be able to be chameleons, so they also have to have aspects of a darker side. ... [For example,] my "Rabbit" -- I learned a lot from my "Rabbit" ...I made in 1986, and it's a stainless steel inflatable of a rabbit. I made a mold on it, I put it in stainless steel, and I polished it to a mere surface. And I showed it in a body of work called "Statuary," and it was very popular, and it's one of the icons of my work. But what I like so much about the rabbit is, you can look at it and you can think of the Playboy bunny, or you look at it and you think of Easter, you think of resurrection, you can look at it and just see an inflatable rabbit, or the carrot to the mouth is like an orator -- it's like a politician making proclamations or something -- so this type of layering I've always had a lot of interest in. ... Art's not about owning an object, it's about experiencing something and walking away with that, so in making work that's for a mass, it's not for mass consumption physically, it's for mass, intellectual consumption.
do art/'cultural' media e.g. individual artists etc vie for public/consumer attention as do mass/industrial media?
e.g., can we say, from above interview in particular, and koons' work seen so far, that koons competes with 'confidence building' tv dramas and dept stores? -or plays with the possibilities of multilayered meanings possible in consumer-culture readily available ‘flat’ objects?
inquiry:
if, in our present society, art as “nude/depth/erotic” makes claims of object/material transformation, while mass media as “naked/surface/pornographia” remain, as Warhol puts it in his description of himself, with ‘nothing behind it’, or in other words, sheer advertisement--and keeping in mind possible meaning of barthes’s terminologies (of “stadium” and/vs “punctum”)--can we say that the reverse happens? meaning that, in order to get attention in an age of (mass/industrial) media ubiquity and rampancy, art attempts surface/pornographia/naked; while on the other hand, mass/industrial, conscious of its (often) self-generated criticism of its own consumerism (or emptiness), attempts at some ‘depth’ i.e. transformation (possible examples here could be sitcoms/tv dramas that take on moral stand/messages etc)
the multiple questions that arise is best approached through plato’s (or the Socratic) idea of ‘the dialogic’ transfer or discourse: critical reflection through inquiry.
- are industrial media treatment of the image pornographic?
- is 'art' or 'cultural' media necesarily 'studuim'?
- if so, where do we place media such as jeff koons'?
- does 'art' have to be regarded as 'culture' or 'cultural'?
- do we need to broaden our concept of 'culture'?
- does 'culture' involve ‘pornography’?
“punctum”:
** in CAMERA LUCIDA, roland barthes explains "punctum" as closer the greek ‘trauma' -or as something that 'punctuates' the code/known. 'punctum 'can therefore be seen as something connected to ‘feeling’: our highly subjective reaction to the object/image -which in turn, could be said to have a 'charge'. such apparent confusion in meanings means also that 'punctum' may not easily be define as pornographia and must be further explored .
- does ‘pornography’ have “punctum”?
- does it address basic human urges and currently plays a significant role in society--economic or social---or is, like 'bad' TV, banal, obscene, having no more than a marginal role in our view of ourselves as a society of idividuals etc?
**if despite criticism of 'banality', we are unable to stop looking at media, is it possible that 'banality' is really the 'charge' --the sexiness-- of our times/society and should be revised, redefined, reconsidered?
- can we say that media are trying for as much ‘punctum’ over all –or is it all advertisement and pornography?
- is art and/or ’cultural’ media separate from advertisement and pornography? (an example could be jeff koons' work)
- is mass/industrial media—-in its position to treat you the ‘public’ as no more than a consumer--necessarily pornographic?
- do art/alt/cultural media e.g art--high and low--, theatre (plays, dance) etc necessarily maintain an artist/public relationship?
- do messages/symbols/objects and performances of cultural media always make the distinction between the public and the consumer?
again, these are questions that provide possible/multiple answers and are intended as thinking tools.
a brief (and likely incomprehensible) explanation of BARTHES’ STUDIUM and PUNCTUM
the first is the stuff expected in an ordered universe’ -the second is a ‘punctuation’ of the first –that is, the ‘certain charge’ –what barthes calls ‘trauma’. if you recall in class (02 or 03?) i spoke of the etymology of the word as something that can be understood immediately from the very sound ‘punct!’ as in ‘punctuation’
cheers, i.c
Quote from Roland Barthes, Camera Lucida (1980):
So I make myself the measure of photographic "knowledge." What does my body know of Photography? I observed that a photograph can be the object of three practices (or of three emotions, or of three intentions): to do, to undergo, to look. The Operator is the Photographer. The Spectator is ourselves, all of us who glance through collections of photographs-in magazines, in newspapers, in books, albums, archives. . . And the person or thing photographed is the target, the referent, a kind of simulacrum, any eidolon emitted by the object which I should like to call the Spectrum of the Photograph, because this word retains, through its root, a relation to "spectacle" and adds to it that rather terrible thing which is there is every photograph: the return of the dead.
Posing in front of the lens. . . . I experience it with the anguish of uncertain filiation: an image-my image-will be generated. . . . The portrait-photograph is a closed field of forces. Four image-repertoires intersect here, oppose and distort each other. In front of the lens, I am at the same time: the one I think I am, the one I want others to think I am, the one the photographer thinks I am, and the one he makes use of to exhibit his art. . . . . In terms of an image repertoire, the Photograph (the one I intend) represents that very subtle moment when, to tell the truth, I am neither subject nor object but a subject who feels he is becoming an object: I then experience a micro-version of death (of parenthesis): I am truly becoming a specter.
For me, the Photographer's organ is not his eye (which terrifies me) but his finger: what is linked to the trigger of the lens, to the metallic shifting of the plates (when the camera still has such things).
As Spectator I was interested in Photography only for "sentimental" reasons; I wanted to explore it not as a question (a theme) but as a wound: I see, I feel, hence I notice, I observe, and I think.
My rule was plausible enough for me to try to name (as I would need to do) these two elements whose co-presence established, it seemed, the particular interest I took in these photographs.
The first, obviously, is an extent, it has the extension of a field, which I perceive quite familiarly as a consequence of my culture. . . . Thousands of photographs consist of this field, and in these photographs I can, of course, take a kind of general interest. . . . What I feel about these photographs derives from an average effect, almost from a certain training . . .I did not know a French word which might account for this kind of human interest, but I believe this word exists in Latin: it is studium. . . . It is by studium that I am interested in so many photographs, whether I receive them as political testimony or enjoy them as good historical scenes: for it is culturally (this connotation is present in studium) that I participate in the figures, the faces, the gestures, the settings, the actions.
The second element will break (or punctuate) the studium. This time it is not I who seek it out (as I invest the field of the studium with my sovereign consciousness), it is this element which rises out from the scene, shoots out of it like an arrow, and pierces me. A Latin word exists to designate this wound, this prick, this mark made by a pointed instrument: the word suits me all the better in that it also refers to the notion of punctuation, and because the photographs I am speaking of are in effect punctuated, sometimes even speckled with these sensitive points, these marks, these wounds are so many points. This second element which will disturb the studium I shall therefore call punctum; for punctum is also: sting, speck, cut, little hole-and also a cast of the dice. A photograph's punctum is that accident which pricks me (but also bruises me, is poignant to me).
Since every photograph is contingent (and thereby outside of meaning), Photography cannot signify (aim at a generality) except by assuming a mask.
Having thus reviewed the docile interests which certain photographs awaken in me, I deduced that the studium, insofar as it is not traversed, lashed, striped by a detail (punctum) which attracts or distresses me, engenders a very widespread type of photograph (the most widespread in the world), which we might call the unary photograph. In generative grammar, a transformation is unary if, though it, a single series is generated by the base: such are the passive, negative, interrogative, and emphatic transformations. The Photograph is unary when it emphatically transforms "reality" without doubling it, without making it vacillate (emphasis is a power of cohesion): no duality, no indirection, no disturbance.
In this habitually unary space, occasionally (but alas all too rarely) a "detail" attracts me. I feel that its mere presence changes my reading, that I am looking at a new photograph, marked in my eyes with a higher value. This "detail" is the punctum. . . . In order to perceive the punctum, no analysis would be of any use to me (but perhaps memory sometimes would, as we shall see): it suffices that the image be large enough, that I do not have to study it (this would be of no help at all), that, given right there on the page, I should receive it right here in my eyes. . . . However lightning-like it may be, the punctum has, more or less potentially, a power of expansion.
The Photographer's "second sight" does not consist in "seeing" but in being there. And above all, imitating Orpheus, he must not turn back to look at what he is leading-what he is giving to me!
A detail overwhelms the entirety of my reading; . . . . This something has triggered me, has provoked a tiny shock, a satori, the passage of a void. . . .A trick of vocabulary: we say "to develop a photograph"; but what the chemical action develops is undevelopable, an essence (of a wound), what cannot be transformed but only repeated under the instances of insistence (the insistent gaze). This brings the Photograph (certain photographs) close to the Haiku. For the notation of the haiku, too, is undevelopable: everything is given, without provoking the desire for or even the possibility of a rhetorical expansion. In both cases we might (we must) speak of an intense immobility: linked to a detail (to a detonator), an explosion makes a little star on the pane of the text or of the photograph: neither the Haiku nor the Photograph makes us "dream."
Nothing surprising, then, if sometimes, despite its clarity, the punctum should be revealed only after the fact, when the photograph is no longer in front of me and I think back on it. I may know better a photograph I remember than a photograph I am looking at, as if direct vision oriented its language wrongly, engaging it in an effort of description which will always miss its point of effect, the punctum. . . . Ultimately-or at the limit-in order to see a photograph well, it is best to look away or close your eyes.
It is often said that it was the painters who invented Photography. . . . I say: no, it was the chemists. For the noeme "That-has-been" was possible only on the day when a scientific circumstance (the discovery that silver halogens were sensitive to light) made it possible to recover and print directly the luminous rays emitted by a variously lighted object. The photograph is literally an emanation of the referent. From a real body, which was there, proceed radiations which ultimately touch me, who am here; the duration of the transmission is insignificant; the photograph of the missing being, as Sontag says, will touch me like the delayed rays of a star. A sort of umbilical cord links the body of the photographed thing to my gaze: light, though impalpable, is here a carnal medium, a skin I share with anyone who has been photographed. . . . What matters to me is not the photograph's "life" (a purely ideological notion) but the certainty that the photographed body touches me with its own rays and not with a superadded light.
Photography has something to do with resurrection.
The Photograph does not necessarily say what is no longer, but only and for certain what has been. . . . Perhaps we have an invincible resistance to believing in the past, in History, except in the form of myth. The Photograph, for the first time, puts an end to this resistance: henceforth the past is as certain as the present, what we see on paper is as certain as what we touch. It is the advent of the Photograph-and not, as has been said, of the cinema-which divides the history of the world. . . . The important thing is that the photograph possesses an evidential force, and that its testimony bears not on the object but on time. From a phenomenological viewpoint, in the Photograph, the power of authentication exceeds the power of representation.
The only way I can transform the Photograph is into refuse: either the drawer or the wastebasket. Not only does it commonly have the fate of paper (perishable), but even if it is attached to more lasting supports, it is still mortal: like a living organism, it is born on the level of the sprouting silver grains, it flourishes a moment, then ages. . . Attacked by light, by humidity, it fades, weakens, vanishes; there is nothing left to do but throw it away.
At the time (at the beginning of this book: already far away) when I was inquiring into my attachment to certain photographs, I thought I could distinguish a field of cultural interest (the studium) from that unexpected flash which sometimes crosses this field and which I called the punctum. I know now that there exists another punctum (another "stigmatum") than the "detail." This new punctum, which is no longer of form but of intensity, is Time, the lacerating emphasis of the noeme ("that-has-been"), its pure representation. . . . This punctum, more or less blurred beneath the abundance and the disparity of contemporary photographs, is vividly legible in historical photographs: there is always a defeat of Time in them: that is dead and that is going to die.
Ultimately a photograph looks like anyone except the person it represents. For resemblance refers to the subject's identity, an absurd, purely legal, even penal affair; likeness gives out identity "as itself," whereas I want a subject-in Mallarm('s terms-"as into eternity transforms it." Likeness leaves me unsatisfied and somehow skeptical. . . . But more insidious, more penetrating than likeness: the Photograph sometimes makes appear what we never see in a real face (or in a face reflected in a mirror): a genetic feature, the fragment of oneself or of a relative which comes from some ancestor.
The air of a face is unanalyzable. . . . The air is not a schematic, intellectual datum, the way a silhouette is. Nor is the air a simple analogy-however extended-as is "likeness." No, the air is that exorbitant thing which induces from body to soul. . . . Thus the air is the luminous shadow which accompanies the body; and if the photograph fails to show this air, then the body moves without a shadow, and once this shadow is severed, as in the myth of the Woman without a Shadow, there remains no more than a sterile body.
Mad or tame? Photography can be one or the other: tame if its realism remains relative, tempered by aesthetic or empirical habits (to leaf through a magazine at the hairdresser's, the dentist's); mad if this realism is absolute and, so to speak, original, obliging the loving and terrified consciousness to return to the very letter of Time: a strictly revulsive movement which reverses the course of the thing, and which I shall call, in conclusion, the photographic ecstasy.
Such are the two ways of the Photograph. The choice is mine: to subject its spectacle to the civilized code of perfect illusions, or to confront it in the wakening of intractable reality.
jeff koons’ images
puppyand jeff koons 1988
pink panther 1988
Ushering into Banality, 1988
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